Description Juice Beauty Phyto-Pigments Ultra-Natural Mascara is volumizing, nutrient-rich giving a feathery-soft look and feel after every smooth, buildable coat. Juice Beauty Phyto-Pigments Ultra-Natural Mascara is a non-drying formula that leaves lashes clump-free and is designed to minimize smudging and flaking. Who Should Use It? For all ages who are looking for a versatile mascara that delivers both natural looking lash definition and dramatic volume and length. Benefits Volumizes lashes
Unique brush designed for optimal pick-up of the formula: slim profile for precise application and spiral-shaped to coat lashes from all angles
Formulated with more than 60% certified organic ingredients and with Phyto-Pigments and minerals instead of petroleum combustion carbon black
Vegan & Cruelty-Free
Powerful Action Without
Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals. Size: 8.5g How to Use Apply mascara from the base of the lashes to the tips, while lifting up and out. Apply one coat for natural definition. For a more dramatic look, allow the first coat to dry before applying second coat for added volume and length. Tips: One of Gwyneth’s favorites because of its spiral wand, which allows for the perfect amount of formula pick-up, length and curl.To apply, lock wand into base of lashes and roll wand out and up to lock in curl and separation. All Juice Beauty products have a 70 – 98% total certified organic ingredient content with the exception of our mascara. We are proud that the ‘Ultra-Natural’ mascara has just over 60% certified organic content. Ingredients Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, glycerin (organic/bio)*, acacia senegal gum extract, tapioca starch (organic/bio)*, glyceryl stearate SE†, jojoba esters, microcrystalline cellulose†, stearic acid†, potassium cetyl phosphate, gluconolactone†, copernicia cerifera (organic carnauba wax/cire de carnauba bio)*, euphorbia cerifera (candelilla wax/cire de candelilla), tocopherol (Vitamin E/vitamine E), cellulose gum†, sodium benzoate, calcium gluconate, sodium hyaluronate†, maltodextrin†, methyl dihydroabietate†, argania spinosa (argan shell powder/poudre d’argan), rosa gallica (rose flower powder/poudre de rose), daucus carota (purple carrot extract/extrait de carotte violette), iron oxide (CI 77499).
* = Certified organic ingredient
† = plant derived / origine végétale Brand Bio Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry. Years after her second child was born, Karen subsequently bought the name “Juice Beauty” in 2004 and launched the company from scratch in 2005. Karen set out to do the impossible: to create organic and natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with