Description FOR DRY DAMAGED HAIR Proven Results: 42% improvement in shine** + 21% improvement in combability** + 10% reduction in frizz† Silky, lightweight lotion softens, smooths and improves combability. An intense plant protein trifecta (baobab, soy and quinoa) provides continuous replenishment. Helps reduce breakage and protect from heat styling – no dulling or weighing hair down. Hydration Sinks In. Hands Reach Out. Give Hair Its Sexy Again. Our PureLuxe Treatment for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Improving strength, resilience and manageability. Enriches and rejuvenates hair with amino acids. Formulated with mild plant-based surfactants ideal for sensitive scalps. Works especially well with coarse hair types. 42% improvement in shine**
29% increase in strength*
21% improvement detangling, smoothness and combability**
11% stronger hair
10% reduction in frizz† Gluten Free + Vegan This silky, lightweight lotion softens, smooths and detangles. Helps reduce breakage and protect from heat styling with no dulling or weighing hair down.* Baobab, Quinoa And Soy Protein Concentrate — An intense plant protein trifecta featured in the Leave-in only. Three potent plant proteins at concentrated levels help fortify, moisturize and smooth providing continuous treatment throughout the day. SILICONE-FREE: Forget about artificial silicones that only give the illusion of shine. Our leave-in conditioner contains only the best ingredients to smooth the cuticle layer and protect the hair shaft. Also provides a low pH that helps reduce color fading.* Size: 5oz
How to Use MULTI-USE: Apply ends to root to wet hair for all day conditioning. On dry hair warm in palms and smooth over dry ends or crown for moisture, shine and controlling flyaways. Massage excess in hands, arms and legs for moisture and to reduce static.
Mix with Hair & Scalp Treatment Remedy in hand and work into damp hair, starting at the ends and working toward scalp for desired effect.
Scrunch into damp hair and you’ve got an amazing styling base.
Add to fringe for a touch of definition.
Use to diffuse curls or to power a blowout.
Use as a blowout styling aid for coarse, thick hair.
Apply to coarse, textured, curly hair to enhance curls and add moisture and shine.
Apply to wet hair before heat styling for protection from thermal damage.
FAQ Did you know? Great for balyage or bleached hair and fine brittle ends. Use the conditioner as a shampoo a few times a week on really coarse or curly hair. Consumers say: I recently started swimming laps at our local pool and I used the product after I shower. My hair goes from being dry and brittle to smooth and luxurious.
Although the product was thinner than others I’ve used, it surprised me as my hair dried and stayed without feeling too weighed down.
My hair feels light and soft! This is unusual for me as when I try leave-in conditioners they mostly leave my hair feeling heavy and filmy. I would definitely purchase this product!
I am amazed at the condition of my hair after 1 use.
Responsible Packaging Packaging for the earth first, instagram second: Our bottle is 100% post-consumer recycled PET from your “green bin”. Printed with soy ink, never foil. HOW IT WORKS Baobab Rebuilding Plant Protein Baobab Rebuilding Plant Protein (Hydrolyzed Adansonia Digitata Seed Protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage. Fortifies hair and increases moisture for improved elasticity & strength. Counteracts chemical, UV and heat stress. Enriches and rejuvenates hair with amino acids for frizz control and reduce frizz. Leaves hair softer, smoother & more manageable.
Ingredients INGREDIENTS (97% NATURAL ORIGIN OF TOTAL) :