If you love Rimmel London cosmetics and living a cruelty free life you now have an ethical dilemma to resolve and will want to read this ASAP to determine if Rimmel is cruelty free anymore.
Unfortunately, you now need to find cruelty free makeup to replace Rimmel if you want to live an ethical lifestyle. Rimmel has landed on our list of brands that test on animals.
We’ll show you why, and the misleading disclosure gaps in their animal testing policy.
We’ll also show you how to fix this ethical dilemma, and how to find the best Rimmel cruelty free and vegan alternatives.
… so let’s dive in.
is RIMMEL Cruelty free?
Does RIMMEL test on animals?
Yes, Rimmel cosmetics are tested on animals in Mainland China or where required by law. Rimmel clearly says this in their animal testing policy.
…but it makes us wonder if animal testing is more wide-spread?
What’s not so clear is if ingredients are tested on animals. How they phrase the Rimmel animal testing policy does not clearly answer this question.
…this part gets interesting… but before we dive into this issue – let’s explore the actual testing policy.
RIMMEL testing policy
So this is the spot where many brands start to mislead consumers with omission of key facts.
Even though Rimmel as a brand may not test on animals directly… they don’t disclose if their ingredients are tested on animals by suppliers.
BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.
…So avoiding this topic is not cool, and is not a complete disclosure on animal testing facts.
More on this in a bit… first we need to talk about testing in China.
Does RIMMEL sell in China?
Yes, Rimmel does sell in Mainland China. Brands that sell in mainland China are subject to animal testing laws which require their products to be test on animals.
Rimmel puts profits ahead of ethics. Rimmel is willing to allow testing of their products in China to access this huge marketplace. China is one of their fastest and largest growing consumer markets.
Do RIMMEL’s Ingredient Suppliers Test on Animals?
So… the next step in our investigation dives into Rimmel’s ingredient testing policies.
What we really want to know is if any animal testing happens on Rimmel ingredients…anywhere.
Does the Rimmel animal testing policy prohibit the testing of ingredients and raw materials on animals?
Here is what we found on supplier testing
What we discovered is Rimmell does not fully disclose if animal testing happens on their ingredients or raw materials provided by suppliers.
What disclosure is missing
We would like to see Rimmel disclose if any 3rd parties or suppliers test on their ingredients or raw materials before they receive them.
…Is this too much to ask?
Many cruelty free brands now choose to take an ethical stand and do not test on animals anywhere in their supply chain. Brands serious about cruelty free cosmetics will certify with 3rd parties and provide explicit statements ensuring no testing has occurred on their products or ingredients by either them or their suppliers.
Unfortunately, Rimmel is not a brand that has committed 100% to eliminating all animal testing across their supply chain, or alternatively, providing more explicit disclosure on this controversial topic.
Is RIMMEL Vegan Friendly?
Rimmel is not vegan. They do not provide vegan labelling on products, nor are they certified as vegan with either Leaping Bunny or Peta. It is likely some of their products contain animal-derived ingredients, as these are often less expensive to source as cosmetic ingredients.
It’s safe to assume that if a brand has not declared vegan status they allow the use of animal-derived ingredients in their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.
Common animal-derived ingredients
Ingredients that are often sourced from animals include:
- Hyaluronic Acid – often found in serums and moisturizers
- Retinol – found in some night creams
- Carmine – often found in blush and lipstick
- Stearic Acid – found in skin creams
- Glycerin – a humectant found in many moisturizers
- Lanolin – in some moisturizers
- Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
- Beeswax – often found in lipstick and lip balms
- Animal hair – used in makeup brushes
- Guanine – can be used in nail polish and eye shadow
- Keratin – in hair and nail products
- Squalene – in moisturizers, eye creams and facial oils
The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.
Our Vegan Shopping Advice
If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.
We also want to understand if the entire brand is vegan… or just select products.
For ethical reasons many people now only use vegan products from a brand that is 100% vegan and free of animal ingredients.
Who owns RIMMEL Brand?
Rimmel is a large cosmetics brand owned by Coty, Inc. who is a large cosmetics conglomerate. Coty, Inc. is not cruelty-free.
Coty, Inc. owns many popular beauty brands such Cover Girl, Rimmel, OPI, Marc Jacobs, and Sally Hansen
They have a few certified cruelty free beauty brands under the Coty, Inc. group which include:
- Cover Girl
- Stella McCartney Fragrances
Coty admits they test on animals in countries that require it.
More RIMMEL Cosmetics Cruelty-Free FAQS
Is RIMMEL cruelty free in the US?
No, as they do not verify if ingredient suppliers test on animals.
Is RIMMEL on Peta’s Cruelty Free List?
No, Rimmel has not certified with Peta as either cruelty-free or vegan.
Is RIMMEL on Leaping Bunny Approved cruelty-free list?
No, Rimmel has not certified with Leaping Bunny as either cruelty-free or vegan.
Is RIMMEL Animal Friendly?
No, Rimmel Cosmetics is not animal friendly as it tests on animals in China and may use animal-derived ingredients in its formulations.
Is RIMMEL Cruelty-Free and Vegan?
No, Rimmel is not cruelty-free or vegan because it tests on animals in China, uses animal-derived ingredients, and does not label products as vegan.
rimmel Cosmetics cruelty-free Summary
Here is a summary of Rimmel’s cruelty-free assessment. Rimmel is not a cruelty-free brand at this time. To become cruelty-free Rimmel would have to stop selling in countries that require animal testing and only use ingredients from suppliers that do not test on animals.
|Tests finished products on animals?||Yes, when required by law|
|Tests ingredients on animals?||Unclear|
|Suppliers test on animals?||Unclear|
|Leaping Bunny Certified?||No|
|Uses animal-derived ingredients?||Likely|
|Sold in Mainland China?||Yes|
|Parent company?||Coty, Inc.|
|Are all parent company brands cruelty-free?||No|
Why we don’t consider RIMMEL a cruelty-free brand
To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.
The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.
Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.
We don’t consider Rimmel to be cruelty-free because they allow their products to be tested on animals in China. They are also silent on ingredient testing by others in their animal testing disclosure.
Our Cruelty-Free Standard
At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.Beauty + Kind
Unfortunately Rimmel does not meet our Beauty + Kind highest standard due to their China animal testing and lack of vegan formulations.
RIMMEL Cruelty-Free and vegan Alternatives
If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:
Certified Cruelty Free
Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.
Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.
Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.
Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.
DIY Clean Beauty
Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.
Should You switch to kinder beauty brands?
Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.
How to make the Switch to Animal-Friendly Brands
Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.