If you love Make Up For Ever cosmetics and living a cruelty free lifestyle you now have an ethical dilemma to resolve…
Unfortunately, you’ll need to switch to cruelty free makeup and skin care alternatives to replace Makeup Forever if you want to live an ethical lifestyle. Makeup Forever is on our list of brands that test on animals for good reason.
We’ll show you why, and the horrifying disclosure gaps in their animal testing policy when compared to other make up brands.
We’ll also show you how to fix this ethical dilemma, and how to find the best Makeup Forever cruelty free and vegan alternatives.
… so let’s dive in.
is Makeup Forever Cruelty free?
Does Makeup Forever test on animals?
Yes, Makeup Forever cosmetics are tested on animals in Mainland China or where required by law.
…but it makes us wonder if animal testing is more wide-spread?
What’s not so clear is if ingredients are tested on animals. The complete lack of a Makeup Forever animal testing policy clearly does not answer this question.
…this part gets interesting… but before we dive into this issue – let’s explore the actual testing policy.
Makeup Forever testing policy
BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.
…So completely avoiding this topic makes us wonder how widespread is animal testing inside Makeup Forever?
More on this in a bit… first we need to talk about testing in China.
Does Makeup Forever sell in China?
Yes, Makeup Forever does sell in China and has many locations across Mainland China. Brands that sell in mainland China are subject to animal testing laws which require their products to be test on animals.
As you can see from the Sephora China website, they are located in Mainland China and distribute Makeup Forever products across China.
Makeup Forever clearly puts profits ahead of ethics. Makeup Forever is willing to allow testing of their products in China to access this huge marketplace. China is one of their fastest and largest growing consumer markets.
Do Makeup Forever’s Ingredient Suppliers Test on Animals?
So… the next step in our investigation dives into Makeup Forever’s ingredient testing policies.
What we really want to know is if any animal testing happens on Makeup Forever ingredients…anywhere.
Does the Makeup Forever animal testing policy prohibit the testing of ingredients and raw materials on animals?
Here is what we found on supplier testing
Zero information! Makeup Forever clearly does not care about animal cruelty or animal testing issues because they completely avoid the topic!
What disclosure is missing
Everything is missing! We do not trust brands that stonewall the issue of animal testing and animal cruelty.
…Is it too much to ask to publicly explain your brand position on animal testing?
Many cruelty free brands now choose to take an ethical stand and do not test on animals anywhere in their supply chain. Brands serious about cruelty free cosmetics will certify with 3rd parties and provide explicit statements ensuring no testing has occurred on their products or ingredients by either them or their suppliers.
Unfortunately, Makeup Forever is not a brand that has committed 100% to eliminating all animal testing across their supply chain, or alternatively, providing more explicit disclosure on this controversial topic.
Is Makeup Forever Vegan Friendly?
Makeup Forever is not vegan. They do not provide vegan labelling on products, nor are they certified as vegan with either Leaping Bunny or Peta. It is likely some of their products contain animal-derived ingredients, as these are often less expensive to source as cosmetic ingredients.
It’s safe to assume that if a brand has not declared vegan status they allow the use of animal-derived ingredients in their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.
Common animal-derived ingredients
Ingredients that are often sourced from animals include:
- Hyaluronic Acid – often found in serums and moisturizers
- Retinol – found in some night creams
- Carmine – often found in blush and lipstick
- Stearic Acid – found in skin creams
- Glycerin – a humectant found in many moisturizers
- Lanolin – in some moisturizers
- Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
- Beeswax – often found in lipstick and lip balms
- Animal hair – used in makeup brushes
- Guanine – can be used in nail polish and eye shadow
- Keratin – in hair and nail products
- Squalene – in moisturizers, eye creams and facial oils
The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.
Our Vegan Shopping Advice
If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.
We also want to understand if the entire brand is vegan… or just select products.
For ethical reasons many people now only use vegan products from a brand that is 100% vegan and free of animal ingredients.
Who owns Make Up For Ever Brand?
Make Up For Ever is a large cosmetics brand owned by LVMH group who is not cruelty free.
Benefit is a large cosmetics brand owned by LVMH who is a large cosmetics conglomerate. LVMH is not cruelty-free.
More Makeup Forever Cruelty-Free FAQS
Is Makeup Forever cruelty free in the US?
No, as they do not verify if ingredient suppliers test on animals, nor do they have an animal testing policy.
Is Makeup Forever on Peta’s Cruelty Free List?
No, Makeup Forever has not certified with Peta as either cruelty-free or vegan.
Is Makeup Forever on Leaping Bunny Approved cruelty-free list?
No, Makeup Forever has not certified with Leaping Bunny as either cruelty-free or vegan.
Is Makeup Forever Animal Friendly?
No, Makeup Forever is not animal friendly as it tests on animals in China and may use animal-derived ingredients in its formulations.
Is Makeup Forever Cruelty-Free and Vegan?
No, Makeup Forever is not cruelty-free or vegan because it tests on animals in China, uses animal-derived ingredients, and does not label products as vegan.
Makeup Forever cruelty-free Summary
Here is a summary of Makeup Forever’s cruelty-free assessment. Makeup Forever is not a cruelty-free brand at this time. To become cruelty-free Makeup Forever would have to stop selling in countries that require animal testing and only use ingredients from suppliers that do not test on animals.
|Tests finished products on animals?||Yes|
|Tests ingredients on animals?||Likely|
|Suppliers test on animals?||Unclear|
|Leaping Bunny Certified?||No|
|Uses animal-derived ingredients?||Likely|
|Sold in Mainland China?||Yes|
|Are all parent company brands cruelty-free?||No|
Why we don’t consider Makeup Forever a cruelty-free brand
To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.
The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.
Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.
We don’t consider Makeup Forever to be cruelty-free because they allow their products to be tested on animals in China. They are also silent on ingredient testing by others in their animal testing disclosure.
Our Cruelty-Free Standard
At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.Beauty + Kind
Unfortunately Makeup Forever does not meet our Beauty + Kind highest standard due to their China animal testing and lack of vegan formulations.
Makeup Forever Cruelty-Free and vegan Alternatives
If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:
Certified Cruelty Free
Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.
Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.
Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.
Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.
DIY Clean Beauty
Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.
Should You switch to kinder beauty brands?
Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.
How to make the Switch to Animal-Friendly Brands
Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.