If you love Fresh products and living a cruelty free life you now have an ethical dilemma to resolve.
You will now need to find Fresh makeup and skin care alternatives to live an ethical lifestyle.
We’ll show you why, and the misleading disclosure gaps in their animal testing policy.
We’ll also show you how to fix this dilemma, and how to find the best Fresh cruelty free and vegan alternatives.
… so let’s dive in.
is Fresh cruelty free?
Fresh is NOT a cruelty-free brand. They sell their cosmetics in mainland China where the law requires animal testing. Fresh does not disclose this fact in their animal testing policy.
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Does Fresh test on animals?
Yes, Fresh cosmetics are tested on animals in Mainland China. Fresh has one of the most misleading animal testing policy publications we have reviewed, and is not providing full disclosure.
…it also makes us wonder if the animal testing is more wide-spread?
What’s not so clear is if ingredients are tested on animals. How they phrase the Fresh animal testing policy does not answer this question.
…this part gets interesting… but before we dive into this issue – let’s explore the actual testing policy.
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Fresh animal testing policy
Here is the full Fresh Animal Testing policy disclosed on their website:
So this is the spot where many brands start to mislead consumers with omission of key facts.
Even though Fresh as a brand may not test on animals directly… they don’t disclose if their ingredients are tested on animals by suppliers or regulators.
BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.
…So avoiding this topic is not cool, and is not a complete disclosure on animal testing facts.
More on this in a bit… first we need to talk about testing in China.
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Does Fresh sell in China?
Yes, Fresh does sell in China and has many locations across Mainland China. Brands that sell in mainland China are subject to animal testing laws which require their products to be test on animals.
As you can see from the Fresh China website, they have many stores across mainland China.
Fresh puts profits ahead of ethics. Fresh is willing to allow testing of their products in China to access this marketplace. China is one of their fastest and largest growing consumer markets.
Fresh is also sold in China by Sephora:
Do Fresh’s Ingredient Suppliers Test on Animals?
So… the next step in our investigation dives into Fresh’s ingredient testing policies.
What we really want to know is if any animal testing happens on Fresh ingredients…anywhere.
Does the Fresh animal testing policy prohibit the testing of ingredients and raw materials on animals?
Here is what we found on supplier testing
What we discovered is Fresh does not fully disclose if animal testing happens on their ingredients or raw materials provided by suppliers.
What we like about their animal testing policy is the fact they use non-animal forms to test on raw materials and cosmetic products in their control:
“We are one of only a few companies to have invested in creating our own internal department specifically dedicated to alternative methods applicable to the safety evaluation of raw materials and cosmetic products, in order to ensure both total control over raw materials and complete security of cosmetic products for consumers, which is our top priority. As a result, all fresh products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market..”
What disclosure is missing
We would like to see Fresh disclose if any 3rd parties or suppliers test on their ingredients or raw materials before they receive them.
…Is this too much to ask?
Many cruelty free brands now choose to take an ethical stand and do not test on animals anywhere in their supply chain. Brands serious about cruelty free cosmetics will certify with 3rd parties and provide explicit statements ensuring no testing has occurred on their products or ingredients by either them or their suppliers.
Unfortunately, Fresh is not a brand that has committed 100% to eliminating all animal testing across their supply chain, or alternatively, providing more explicit disclosure on this controversial topic.
Is Fresh Vegan Friendly?
Fresh is not vegan. They do not provide vegan labelling on products, nor are they certified as vegan with either Leaping Bunny or Peta. It is likely some of their products contain animal-derived ingredients, as these are often less expensive to source as cosmetic ingredients.
It’s safe to assume that if a brand has not declared vegan status they allow the use of animal-derived ingredients in their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.
Common animal-derived ingredients
Ingredients that are often sourced from animals include:
- Hyaluronic Acid – often found in serums and moisturizers
- Retinol – found in some night creams
- Carmine – often found in blush and lipstick
- Stearic Acid – found in skin creams
- Glycerin – a humectant found in many moisturizers
- Lanolin – in some moisturizers
- Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
- Beeswax – often found in lipstick and lip balms
- Animal hair – used in makeup brushes
- Guanine – can be used in nail polish and eye shadow
- Keratin – in hair and nail products
- Squalene – in moisturizers, eye creams and facial oils
The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.
Our Vegan Shopping Advice
If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.
We also want to understand if the entire brand is vegan… or just select products.
For ethical reasons many people now only use vegan products from a brand that is 100% vegan and free of animal ingredients.
Who owns Fresh Cosmetics?
Fresh is a large cosmetics brand owned by LVMH who is a large cosmetics conglomerate. LVMH is not cruelty-free.
More Fresh Cosmetics Cruelty-Free FAQS
Is Fresh cruelty free in the US?
No, as they do not verify if ingredient suppliers test on animals.
Is Fresh on Peta’s Cruelty Free List?
No, Fresh has not certified with Peta as either cruelty-free or vegan.
Is Fresh on Leaping Bunny Approved cruelty-free list?
No, Fresh has not certified with Leaping Bunny as either cruelty-free or vegan.
Is Fresh Animal Friendly?
No, Fresh Cosmetics is not animal friendly as it tests on animals in China and may use animal-derived ingredients in its formulations.
Is Fresh Cruelty-Free and Vegan?
No, Fresh is not cruelty-free or vegan because it tests on animals in China, uses animal-derived ingredients, and does not label products as vegan.
Fresh Cosmetics cruelty-free Summary
Here is a summary of Fresh’s cruelty-free assessment. Fresh is not a cruelty-free brand at this time. To become cruelty-free Freshwould have to stop selling in countries that require animal testing and only use ingredients from suppliers that do not test on animals.
| Tests finished products on animals? | Yes, when required by law |
| Tests ingredients on animals? | No |
| Suppliers test on animals? | Unclear |
| Leaping Bunny Certified? | No |
| Peta Certified? | No |
| Uses animal-derived ingredients? | Likely |
| Vegan? | No |
| Sold in Mainland China? | Yes |
| Parent company? | LVMH |
| Are all parent company brands cruelty-free? | No |
Why we don’t consider Fresh a cruelty-free brand
To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.
The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.
Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.
We don’t consider Fresh to be cruelty-free because they allow their products to be tested on animals in China. They are also silent on ingredient testing by others in their animal testing disclosure.
Our Cruelty-Free Standard
At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.
Beauty + Kind
Unfortunately Fresh Cosmetics does not meet our Beauty + Kind standards due to their China animal testing and lack of vegan formulations.
Fresh Cruelty-Free and vegan Alternatives
If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:
Certified Cruelty Free
Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.
Certified Vegan
Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.
Certified Natural
Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.
Certified Organic
Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.
DIY Clean Beauty
Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.
Should You switch to kinder beauty brands?
Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.
How to make the Switch to Animal-Friendly Brands
Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.
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