If you love Drunk Elephant and living a cruelty free life it’s your lucky day!
Using and supporting Drunk Elephant skin care is aligned with an ethical lifestyle.
We’ll show you why we consider Drunk Elephant cruelty free, and also point out any small concerns in their animal testing policy you’ll need to monitor overtime if you want to only use cruelty free makeup brands.
… so let’s dive in.
Drunk Elephant Cruelty Free Moisturizers
Is Drunk Elephant Cruelty Free?
Shisedo owns Drunk Elephant and is a company that does test on animals where required by law.
Drunk Elephant Cleansers
Does Drunk Elephant Test on Animals?
No, Drunk Elephant does not test on animals and is very clear about it in their testing policy.
…But will this change being owned by a parent company who tests on animals?
…Will they continue to resist the urge to enter the huge China market… or avoid it to remain cruelty-free?
…this part gets interesting… but before we dive into this issue – let’s explore their actual testing policy.
Drunk Elephant Anti Aging Treatments
Drunk Elephant Animal Testing Policy
Here is the full Drunk Animal Testing policy from their website:
More on this in a bit… first we need to talk about testing in China.
Drunk Elephant Cruelty Free Body Care
Does Drunk Elephant sell in China?
Technically yes, but Drunk Elephant currently does not sell in retail stores in Mainland China outside of Hong Kong (where animal testing is not required). Their products are available in Hong Kong or online purchases only.
If Drunk Elephant chose to sell in retail stores in Mainland China outside of Hong Kong they would be required to have their products tested on animals to meet China’s product safety laws.
Let’s hope they keep to the Drunk Elephant cruelty-free commitment and resist the urge to sell in China.
Does Drunk Elephant Certify as Cruelty Free ?
Yes. Drunk Elephant does certify under the more strict Leaping Bunny certification requirements as cruelty free.
Leaping Bunny certification requires a brand to provide a Statement of Assurance attesting that:
- “The Company does not and shall not conduct, Commission, or be a party to Animal Testing of any Cosmetic and/or Household Products including, without limitation, formulations and Ingredients of such products.
- The Company does not and shall not purchase any Ingredient, formulation, or product from any Third Party Manufacturer or Supplier that conducted, Commissioned, or had been party to Animal Testing on said Ingredient, formulation, or product after the Company’s Fixed Cut-off Date. If a formulation, Ingredient, or product is found not to comply with the Standard, the Company will replace it with an alternative that complies with the Standard’s criteria or remove it from the product range.
- The Company must implement a Supplier Monitoring System.
- The Company shall not allow Animal Testing to be performed by or for submission to regulatory agencies in foreign countries.”
Do Drunk Elephants’s Ingredient Suppliers Test on Animals?
So… the next step in our investigation dives into Drunk Elephant’s ingredient testing policies.
BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.
What we really want to know is if any animal testing happens on Drunk Elephant ingredients…
Does the Drunk Elephant animal testing policy prohibit the testing of ingredients and raw materials on animals?
Here is what we found on supplier testing
What we discovered is Drunk Elephant is completely silent on this issue of ingredient testing, or the testing policy of ingredient suppliers, and only comments on final product testing:
“No, we do not test our products on animals, including elephants… although we think they could use the help!”
What disclosure is missing
We would like to see Drunk Elephant clearly disclose if any 3rd parties or suppliers test on their ingredients or raw materials.
They have certified with Leaping Bunny as cruelty-free and this certification requires that no ingredients are tested on animals… so we are giving them the benefit of the doubt they are honoring their Leaping Bunny certification statement.
Is Drunk Elephant Vegan Friendly?
Are Drunk Elephant products vegan and gluten-free? If you are vegan, please consult the ingredient decks for animal-derived ingredients.
Drunk Elephant does offer many vegan options, but also allows the use of animal-derived ingredients in some of their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.
Drunk Elephant is not vegan. They do provide vegan labelling on on their website, but are not certified as vegan with either Leaping Bunny or Peta, and nor do they claim to be vegan. Some of their products contain animal-derived ingredients, as these are often less expensive to source as cosmetic ingredients. It would be nice to see a vegan section on their website to make it easier to find their vegan products.
Common Animal-Derived Ingredients
Ingredients that are often sourced from animals include:
- Hyaluronic Acid – often found in serums and moisturizers
- Retinol – found in some night creams
- Carmine – often found in blush and lipstick
- Stearic Acid – found in skin creams
- Glycerin – a humectant found in many moisturizers
- Lanolin – in some moisturizers
- Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
- Beeswax – often found in lipstick and lip balms
- Animal hair – used in makeup brushes
- Guanine – can be used in nail polish and eye shadow
- Keratin – in hair and nail products
- Squalene – in moisturizers, eye creams and facial oils
The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.
Without companies identifying which ingredients are animal-derived it is difficult to tell which products are not vegan.
Our Vegan Cosmetics Shopping Advice
If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.
For ethical reasons many people only use vegan products from a brand that is 100% vegan and free of animal ingredients.
Who owns Drunk Elephant Cosmetics?
Drunk Elephant is is owned by Shisedo who is a large beauty and personal care conglomerate. Shisedo is not cruelty-free.
It will be interesting to see if Drunk Elephant changes its cruelty-free position over time being owned by a parent company that sells many of its brands in China where animal testing is required by law… time will tell.
Shisedo hopes for alternatives to animal testing, but essentially admits they test on animals.
More Drunk Elephant Cosmetics Cruelty-Free FAQS
Is Drunk Elephant Cruelty Free in the US?
Yes, but they do not verify if ingredient suppliers test on animals.
Is Drunk Elephant on Peta’s Cruelty Free List?
No, Drunk Elephant has not certified with Peta as cruelty-free or vegan.
Is Drunk Elephant on Leaping Bunny Approved Cruelty-Free List?
Yes, Drunk Elephant is certified with Leaping Bunny as cruelty-free.
Is Drunk Elephant Animal Friendly?
No, Drunk elephant is not animal friendly as it uses animal-derived ingredients in some of its formulations.
Is Drunk Elephant Cruelty-Free and Vegan?
No, Drunk Elephant is cruelty-free, but not vegan and uses animal-derived ingredients in some of its products.
Drunk Elephant Cosmetics Cruelty-Free Summary
Here is a summary of Drunk Elephant’s cruelty-free assessment. Drunk Elephant is a cruelty-free brand at this time.
|Tests finished products on animals?||No|
|Tests ingredients on animals?||No|
|Suppliers test on animals?||No|
|Leaping Bunny Certified?||Yes|
|Uses animal-derived ingredients?||Yes|
|Sold in Mainland China?||No|
|Are all parent company brands cruelty-free?||No|
Why we consider Drunk Elephant a cruelty-free brand
To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.
The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.
Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.
Is Drunk Elephant cruelty free? We consider Drunk Elephant to be a cruelty-free brand because they do not allow their products or ingredients to be tested on animals.
Our Cruelty-Free Standard
At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.Beauty + Kind
Other Cruelty-Free and Vegan Alternatives
If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:
Certified Cruelty Free
Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.
Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.
Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.
Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.
DIY Clean Beauty
Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.
Should You switch to kinder beauty brands?
Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.
Unfortunately Drunk Elephant does not meet our Beauty + Kind highest standards due to their use of animal-derived ingredients in their formulations (which involve animal suffering).
How to make the Switch to Animal-Friendly Brands
Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.