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You are here: Home / animal testing / Is Dior Cruelty Free Anymore? [2020 Update]

Is Dior Cruelty Free Anymore? [2020 Update]

BEAUTY and KIND · May 19, 2020 · Leave a Comment

Is Dior cruelty free?

If you love Dior products and living a cruelty free life you now have an ethical dilemma to resolve. 

You now need to find Dior makeup and skin care alternatives to live a cruelty free life.

We’ll show you why along with the questionable disclosure gaps in Dior’s animal testing policy.

We’ll also show you how to resolve this dilemma with the best Dior cruelty free alternatives.

… so let’s dive in.

Quick guide show
is Dior cruelty free?
Dior Lipstick Dupes that are Cruelty Free
Does Dior test on animals?
Dior Cruelty Free Lip Gloss Dupes
Dior animal testing policy
Dior Foundation Dupes that are Cruelty Free
Does Dior sell in China?
Do Dior Ingredient Suppliers Test on Animals?
Here is what we found on supplier testing
What disclosure is missing
Is Dior Vegan Friendly?
Common animal-derived ingredients
Who owns Dior?
More Dior Cosmetics Cruelty-Free FAQS
Is Dior cruelty free in the US?
Is Dior on Peta’s Cruelty Free List?
Is Dior on Leaping Bunny Approved cruelty-free list?
Is Dior Animal Friendly?
Is Dior Cruelty-Free and Vegan?
So, Is Dior cruelty-free?
Why we don’t consider Dior a cruelty-free brand
Our Cruelty-Free Standard
Dior Cruelty-Free and vegan Alternatives
Certified Cruelty Free
Certified Vegan
Certified Natural
Certified Organic
DIY Clean Beauty
Should You switch to kinder beauty brands?
How to make the Switch to Animal-Friendly Brands

is Dior cruelty free?

Dior is NOT a cruelty-free brand. They sell their cosmetics in mainland China where the law requires animal testing. Dior’s policy is to not test on animals except where required by law.

LVMH Group owns Dior and is also a company that tests on animals.

Dior Lipstick Dupes that are Cruelty Free

  • Anastasia Beverly Hills Matte Lipstick Rage .12 oz/ 3.5 g
    Anastasia Beverly Hills Matte Lipstick Rage .12 oz/ 3.5 g
    $18.00
  • HUDA BEAUTY Power Bullet Matte Lipstick Honeymoon 0.10 oz/ 3 g
    HUDA BEAUTY Power Bullet Matte Lipstick Honeymoon 0.10 oz/ 3 g
    $25.00
  • Charlotte Tilbury Matte Revolution Lipstick Gracefully Pink 0.12 oz
    Charlotte Tilbury Matte Revolution Lipstick Gracefully Pink 0.12 oz
    $34.00
  • Charlotte Tilbury Hot Lips Lipstick 2 Glowing Jen
    Charlotte Tilbury Hot Lips Lipstick 2 Glowing Jen
    $37.00

Does Dior test on animals?

Yes, Dior Cosmetics are tested on animals in Mainland China. Dior does not reveal the full extent of their animal testing activities in their published animal testing policy… and this really sucks.

…But why don’t they tell the full story on animal testing?

…this part gets interesting… but before we dive into this issue – let’s explore their actual testing policy.

Dior Cruelty Free Lip Gloss Dupes

  • Tower 28 Beauty ShineOn Milky Lip Jelly Gloss Cashew 0.13 oz/ 3.9 mL
    Tower 28 Beauty ShineOn Milky Lip Jelly Gloss Cashew 0.13 oz/ 3.9 mL
    $14.00
  • Bite Beauty Yaysayer Plumping Lip Gloss Cider Donut 0.175oz / 5.0 g
    Bite Beauty Yaysayer Plumping Lip Gloss Cider Donut 0.175oz / 5.0 g
    $25.00
  • Buxom Full-On™ Plumping Lip Cream Gloss Hot Toddy 0.14 oz/ 4.45 mL
    Buxom Full-On™ Plumping Lip Cream Gloss Hot Toddy 0.14 oz/ 4.45 mL
    $21.00
  • Too Faced Lip Injection Extreme Lip Plumper Original Clear 0.14 oz/ 4 mL
    Too Faced Lip Injection Extreme Lip Plumper Original Clear 0.14 oz/ 4 mL
    $29.00

Dior animal testing policy

Here is the full Dior Animal Testing policy from their website:

Dior animal testing policy
Dior animal testing policy

So this is where many big brands like Dior start to mislead consumers with omission of key facts.

Even though Dior as a brand may not test on animals directly by themselves… they don’t disclose if their ingredients are tested on animals by suppliers.

…Or if regulators test on them.

… or if they test on ingredients.

BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.

…So avoiding this topic is unprofessional, and is not a complete disclosure on animal testing facts.

More on this in a bit… first we need to talk about testing in China.

Dior Foundation Dupes that are Cruelty Free

  • Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation 100W 1 oz/ 30 mL
    Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation 100W 1 oz/ 30 mL
    $29.00
  • Anastasia Beverly Hills Luminous Foundation 110C 1.01 oz/ 30 ml
    Anastasia Beverly Hills Luminous Foundation 110C 1.01 oz/ 30 ml
    $38.00
  • Too Faced Born This Way Foundation Light Beige 1 oz/ 30 mL
    Too Faced Born This Way Foundation Light Beige 1 oz/ 30 mL
    $40.00
  • Charlotte Tilbury Magic Foundation 1 1.0 oz/ 30 mL
    Charlotte Tilbury Magic Foundation 1 1.0 oz/ 30 mL
    $44.00

Does Dior sell in China?

Yes, Dior does sell in China and has many locations across Mainland China. Brands that sell in mainland China are subject to animal testing laws which require their products to be test on animals.

As you can see from the Dior China website, they have many stores across mainland China.

Dior sells in China where animal testing is required by law.
Screenshot of Dior Cosmetics China website store locator showing they sell in China where animal testing is required by law.

Dior puts profits ahead of ethics. Dior is willing to allow testing of their products in China to access this marketplace. China is one of their fastest and largest growing consumer markets.

Dior Cosmetics is also sold in China by Sephora:

Dior cruelty free policy not accurate
Screenshot of Sephora website in China clearly showing they sell Dior Cosmetics in China where animal testing is required by law.

Do Dior Ingredient Suppliers Test on Animals?

So… the next step in our investigation dives into Diors’s ingredient testing policies.

What we really want to know is if any animal testing happens on Dior ingredients…

Does the Dior animal testing policy prohibit the testing of ingredients and raw materials on animals?

Here is what we found on supplier testing

What we discovered is Dior does not fully disclose if animal testing happens on their ingredients or raw materials provided by suppliers. They are completely silent on the matter and offer no disclosure.

…this is a huge red flag

What disclosure is missing

We would like to see Dior disclose if any 3rd parties or suppliers test on their ingredients or raw materials… or even if they test on ingredients?

… or even disclosing they have to test on animals where required by law.

…Is this really too much to ask?

Many cruelty free brands now choose to take an ethical stand and do not test on animals anywhere in their supply chain.

Unfortunately, Dior Cosmetics is not a brand that has committed 100% to eliminating all animal testing across their supply chain, or alternatively, providing more explicit disclosure on this controversial topic.

Is Dior Vegan Friendly?

Dior is not vegan. They do not provide vegan labelling on products, nor are they certified as vegan with either Leaping Bunny or Peta. It is likely some of their products contain animal-derived ingredients, as these are often less expensive to source as cosmetic ingredients.

It’s safe to assume that if a brand has not declared vegan status they allow the use of animal-derived ingredients in their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.

Common animal-derived ingredients

Ingredients that are often sourced from animals include:

  • Hyaluronic Acid – often found in serums and moisturizers
  • Retinol – found in some night creams
  • Carmine – often found in blush and lipstick
  • Stearic Acid – found in skin creams
  • Glycerin – a humectant found in many moisturizers
  • Lanolin – in some moisturizers
  • Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
  • Beeswax – often found in lipstick and lip balms
  • Animal hair – used in makeup brushes
  • Guanine – can be used in nail polish and eye shadow
  • Keratin – in hair and nail products
  • Squalene – in moisturizers, eye creams and facial oils

The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.

If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.

We also want to understand if the entire brand is vegan… or just select products.

For ethical reasons many people now only use vegan products from a brand that is 100% vegan and free of animal ingredients.

Who owns Dior?

Who owns Dior?
Dior is owned by LVMH Brands who test on animals when required by law.

Dior is a large cosmetics brand owned by LVMH who is a large cosmetics conglomerate. LMVH is not cruelty-free.

More Dior Cosmetics Cruelty-Free FAQS

Is Dior cruelty free in the US?

No, as they do not verify if ingredient suppliers test on animals.

Is Dior on Peta’s Cruelty Free List?

No, Dior has not certified with Peta as either cruelty-free or vegan.

Is Dior on Leaping Bunny Approved cruelty-free list?

No, Dior has not certified with Leaping Bunny as either cruelty-free or vegan.

Is Dior Animal Friendly?

No, Dior is not animal friendly as it tests on animals in China and may use animal-derived ingredients in its formulations.

Is Dior Cruelty-Free and Vegan?

No, Dior is not cruelty-free or vegan because it tests on animals in China, uses animal-derived ingredients, and does not label products as vegan.

So, Is Dior cruelty-free?

Here is a summary of Dior’s cruelty-free assessment. Dior is not a cruelty-free brand at this time. To become cruelty-free Dior would have to stop selling in countries that require animal testing and only use ingredients from suppliers that do not test on animals. They would also have to improve their animal testing policy to clarify they don’t test on ingredients.

Tests finished products on animals? Yes, when required by law
Tests ingredients on animals? Not disclosed
Suppliers test on animals? Not disclosed
Leaping Bunny Certified?No
Peta Certified?No
Uses animal-derived ingredients?Likely
Vegan? No
Sold in Mainland China? Yes
Parent company? LVMH
Are all parent company brands cruelty-free? No
Based on our research of Dior they are not cruelty-free or vegan. We recommend switching to any of these cruelty-free brands..

Why we don’t consider Dior a cruelty-free brand

To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.

The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.

Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.

We don’t consider Dior to be cruelty-free because they allow their products to be tested on animals in China. They are also silent on ingredient testing by others in their animal testing disclosure.

Our Cruelty-Free Standard

At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.

Beauty + Kind

Dior Cruelty-Free and vegan Alternatives

If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:

Certified Cruelty Free

Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.

Certified Vegan

Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.

Certified Natural

Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.

Certified Organic

Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.

DIY Clean Beauty

Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.

Should You switch to kinder beauty brands?

Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.

Unfortunately Dior does not meet our Beauty + Kind standards due to their China animal testing exposure, unclear position on ingredient testing, and lack of vegan formulations.

How to make the Switch to Animal-Friendly Brands

Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.

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