If you love Biore and living a cruelty free lifestyle you need to read this as we dive deep into answering the question – is Biore cruelty free anymore in 2020?
Unfortunately, you now need to find cruelty free skin care alternatives to replace Biore if you want to live an ethical lifestyle. Biore is on our list of brands that test on animals.
We’ll show you why, and the misleading disclosure gaps in their animal testing policy.
We’ll also show you how to fix this ethical dilemma, and how to find the best Biore cruelty free and vegan alternatives.
… so let’s dive in.
is BIORE Cruelty free?
Does BIORE test on animals?
Yes, Biore products are tested on animals in Mainland China or where required by law. Biore clearly says this in their product safety disclosure.
…but it makes us wonder if animal testing is more wide-spread?
What’s not so clear is if ingredients are tested on animals. How they phrase the Biore animal testing policy does not clearly answer this question.
…this part gets interesting… but before we dive into this issue – let’s explore the actual testing policy.
BIORE testing policy
So this is the spot where many brands start to mislead consumers with omission of key facts.
What the heck does “all Biore products in our western markets are cruelty-free” actually mean?
… I assume that means you test on animals as a brand in non-western areas of the globe.
Even though Biore as a brand may not want to test on animals directly… they don’t disclose if their ingredients are tested on animals by suppliers in non-western regions…
BTW… in case you didn’t know… most animal testing occurs at the ingredient level, and not the product level.
…So avoiding this topic is not cool, and is not a complete disclosure on animal testing facts.
More on this in a bit… first we need to talk about testing in China.
Does BIORE sell in China?
Yes, Biore does sell in Mainland China. Brands that sell in mainland China are subject to animal testing laws which require their products to be test on animals.
Biore puts profits ahead of ethics. Biore is willing to allow testing of their products in China to access this huge marketplace. China is one of their fastest and largest growing consumer markets.
Do BIORE’s Ingredient Suppliers Test on Animals?
So… the next step in our investigation dives into Biore’s ingredient testing policies.
What we really want to know is if any animal testing happens on Biore ingredients…anywhere.
Does the Biore animal testing policy prohibit the testing of ingredients and raw materials on animals?
Here is what we found on supplier testing in their parent company disclosure
What we discovered is Biore (and the Koa group of companies) do actually test on animals with their finished products and with ingredients.
Biore and its parent company conduct animal testing in certain countries requiring it, as well as testing for product safety.
What disclosure is missing or misleading
We would like to see Biore clearly disclose animal testing is part of the process in bringing their products to market.
…Is this too much to ask?
…And also ditch the fake cruelty free logo in the animal testing policy statement as it is misleading.
Many cruelty free brands now choose to take an ethical stand and do not test on animals anywhere in their supply chain. Brands serious about cruelty free cosmetics will certify with 3rd parties and provide explicit statements ensuring no testing has occurred on their products or ingredients by either them or their suppliers.
Unfortunately, Biore is not a brand that has committed 100% to eliminating all animal testing across their supply chain, or alternatively, providing more explicit disclosure on this controversial topic.
Is BIORE Vegan Friendly?
Biore is not certified vegan. They label products as vegan in Western Countries, but are not certified as vegan with either Leaping Bunny or Peta. We cannot assume the entire brand is vegan at this point in time due to the fact they are very specific around using language in their disclosure limiting animal testing and vegan statements to only cover western countries. Vegans should not support this brand until further clarity is provided from Biore.
It’s safe to assume that if a brand has not declared vegan status they allow the use of animal-derived ingredients in their formulations. Most brands are not vegan because it’s much more expensive to source and manage vegan raw materials through supply chains.
Common animal-derived ingredients
Ingredients that are often sourced from animals include:
- Hyaluronic Acid – often found in serums and moisturizers
- Retinol – found in some night creams
- Carmine – often found in blush and lipstick
- Stearic Acid – found in skin creams
- Glycerin – a humectant found in many moisturizers
- Lanolin – in some moisturizers
- Lactic Acid – found in some Alpha Hydroxy Acids (AHAs)
- Beeswax – often found in lipstick and lip balms
- Animal hair – used in makeup brushes
- Guanine – can be used in nail polish and eye shadow
- Keratin – in hair and nail products
- Squalene – in moisturizers, eye creams and facial oils
The bottom line with vegan cosmetics is it’s really difficult to tell from the ingredient list if the source is animal or synthetic versions. As shoppers we can only rely on vegan labelling, certification and other disclosures offered by the brand.
Our Vegan Shopping Advice
If a product is not advertised and labelled as 100% vegan you should assume it contains animal-derived ingredients.
We also want to understand if the entire brand is vegan… or just select products.
For ethical reasons many people now only use vegan products from a brand that is 100% vegan and free of animal ingredients.
Who owns BIORE Brand?
Biore is a large cosmetics brand owned by Kao Group who is a large skincare and and cosmetics brand conglomerate. Kao Group is not cruelty-free.
Kao Group owns more than 30 other popular cosmetic, skin care and haircare brands such as Curel, Jergens, KMS, and Goldwell.
More BIORE Cosmetics Cruelty-Free FAQS
Is BIORE cruelty free in the US?
It’s grey. At the brand level they test on animals in parts of the world, but conveniently market they don’t test in western countries.
Is BIORE on Peta’s Cruelty Free List?
No, Biore has not certified with Peta as either cruelty-free or vegan.
Is BIORE on Leaping Bunny Approved cruelty-free list?
No, Biore has not certified with Leaping Bunny as either cruelty-free or vegan.
Is BIORE Animal Friendly?
No, Biore is not animal friendly as it tests on animals in China and may use animal-derived ingredients in its formulations.
Is BIORE Cruelty-Free and Vegan?
No, at the brand level Biore is not cruelty-free or vegan because it tests on animals in China, and may use animal-derived ingredients in non-western countries.
BIORE cruelty-free Summary
Here is a summary of Biore’s cruelty-free assessment. Biore is not a cruelty-free brand at this time. To become cruelty-free Biore would have to stop selling in countries that require animal testing and only use ingredients from suppliers that do not test on animals.
|Tests finished products on animals?||Yes, when required by law|
|Tests ingredients on animals?||Likely in non-western countries|
|Suppliers test on animals?||Unclear|
|Leaping Bunny Certified?||No|
|Uses animal-derived ingredients?||Possible in non-western countries|
|Vegan?||Unclear if all global products are vegan|
|Sold in Mainland China?||Yes|
|Parent company?||Kao Group|
|Are all parent company brands cruelty-free?||No|
Why we don’t consider BIORE a cruelty-free brand
To start with, there is no legal definition for the claims of “cruelty-free” or “not tested on animals” that are used by cosmetic brands.
The most common definition for “cruelty-free” is that a product or its ingredients were not tested on animals.
Where this gets murky is when brands only talk about their direct testing activities, and omit facts about 3rd party animal testing that may take place on their products or ingredients.
We don’t consider Biore to be cruelty-free because they allow their products to be tested on animals in China. They also conduct ingredient testing as disclosed in their parent company animal testing policy disclosure.
Our Cruelty-Free Standard
At Beauty + Kind our standard for “cruelty-free” and “not tested on animals” is very simple. We require brand disclosure that no animal testing has occurred during any part of bringing their product to market by any party. This includes testing on raw materials, ingredients, finished products or selling in countries where animal testing is required by law.Beauty + Kind
Unfortunately Biore does not meet our Beauty + Kind highest standard due to their China animal testing and lack of vegan formulations.
BIORE Cruelty-Free and vegan Alternatives
If your looking to switch to more ethical brands, here are some cruelty-free and vegan options to consider:
Certified Cruelty Free
Take the guess work out of it and browse the ultimate list of cruelty free makeup and skin care brands.
Easily find brands that certify they don’t use animal-derived ingredients on the list of vegan makeup and skin care brands.
Learn more about brands using natural formulations on the ultimate list of natural makeup and skin care brands.
Discover brands focused on botanicals and organics on the ultimate list of organic makeup and skin care brands.
DIY Clean Beauty
Have some fun creating clean beauty formulations from the ultimate list of DIY makeup and skin care recipes.
Should You switch to kinder beauty brands?
Our philosophy and Beauty + Kind is that TRUE CRUELTY-FREE BEAUTY means that no harm to animals has happened during the entire manufacturing and testing process. This includes the source and harvest of ingredients, ingredient testing, and testing of the final product.
How to make the Switch to Animal-Friendly Brands
Making the switch is easier than you think once you have the right information. If you want to switch to more ethical and animal-friendly beauty brands check out the ultimate list of vegan and cruelty-free brands.