Welcome to Beauty + Kind and thanks for stopping by!
We are a collective group of animal-loving beauty addicts that want to shed a light on this important industry issue and promote change through education and awareness.
All our contributors and writers have past experience in the industry as cruelty free brand founders or have cosmetic industry training with first-hand industry experience. We know first hand how rampant animal testing is within the industry and want to help stop it through greater awareness and education on the issue.
If you want to join our collective as a writer please contact us!
The Industry Problem
The sad truth is the majority of popular brands are actually owned by the same group of 7 companies.
…these corporations are driven by profits, not ethics, so they will only change behavior if they see declining sales in brands that test on animals.
…corporations always follow the money, so if we only support cruelty free products… the brands will follow and begin to switch testing brands over to certified cruelty free status.
How You Can Help Change the World
It’s easy…only support brands that are 100% certified cruelty free.
The only way this industry will go 100% cruelty free is if we collectively boycott all brands that are not certified as 100% cruelty free.
Use our shopping guides and brand reviews to make informed decisions on the brands you choose to support. Learn more about the 5 levels cruelty free meaning we have created to categorize all brands.
To get started check out our brand lists now: